YouTube
Services
Before starting DEN, we worked directly with artist management, festivals and labels, to manage YouTube channels. We have also project managed multiple live streams, premieres and after-party events with the YouTube music team.
We’ve handled YouTube projects that spanned over a number of years, yielding results that have increased subscriber numbers beyond the 1 million mark and revenue of over $1.5m a year.
Previous channels we’ve managed include The Rolling Stones, Montreux Jazz Festival, & Mercury Studios (ex Eagle Rock). We’ve also project managed live streams on YouTube for artists such as Ben Howard, SG Lewis, Zoe Wees and many more.
Our key focus in the management for all YouTube channels is content strategy, audience development, revenue growth and rights management.
1
Channel Strategy
We’ve delivered video marketing campaigns for artists such as The Cure, Hans Zimmer, Black Sabbath, Madonna and many more. We’ll work with you to build a new strategy that’s based on your requirements; including delivering new content, managing release campaigns, growing subscribers and generating additional revenue.
2
Monetisation
Providing that your channel is eligible for monetisation, we’ll ensure that your content is correctly set up for ad revenue. We’ll also create campaigns that focus on driving revenue for merchandise, product, tours and streaming.
3
Optimisation
We’ll ensure that your channel and videos are up to date with all the latest requirements to help boost video discoverability in search and recommendations. We’ll ensure your branding is consistent throughout, videos are optimised.
4
Analytics
We can provide your channel data in an easily accessible report, we can also plug in your other social accounts and ad campaigns into the dashboard - so you have a full overview.
5
Digital Rights Management
Working with rights holders and ensuring that UGC content is properly claimed, whether you wish to block and/or monetise content. Our expertise in dealing and understanding the world of publishing and rights holders claiming processes and policies on YouTube can help inform your strategy.
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